100% New Zealand was started as a way for photographer and designer Reuben Price to follow his passion for travelling the country taking photos. Since 2002 the company has quickly grown as a supplier of photos and related giftware products to leading design and gift shops around New Zealand. At 100%NZ we focus on producing Kiwiana with a difference, combining innovation with stunning New Zealand imagery. Our products represent our country and it’s something we’re proud of. That’s why we are particular about achieving extremely high levels of quality.