Dick Frizzell has reached iconic status in NZ – we love him, he’s one of our own. After going to art school he found himself in his 20s married and with a young family to support. He worked in advertising until 1974, when his artistic urges made him leave the ad agency to take up working in the vege markets in the early hours of the day so that he could pursue his art. His paintings combined the pragmatics of an adman’s need for a compelling motif with the visceral pleasures of expressive modernist paintings. His first images of gaudy fish-tin labels and comic strip characters caught everyone’s imaginations.